Attracting new business and converting that into PR that we all talk about is something that takes really ‘big balls’ I think – would you change a worldwide brand website into rotating social media pages?

Well in a bold move that has generated tonnes of PR, Skittles has done just that in changing its entire website into a social media fest, today we have Wikipedia tomorrow it may be Twitter feeds, they’re moving through all the different social media sources.

They have a great hovering navigation box that helps you get to different areas of the site, as below, also they ask for visitors’ age as some content on these may not be suitable for kids.

http://www.skittles.com/friends.htm facebook
http://www.skittles.com flikr
http://www.skittles.com/chatter.htm Twitter
http://www.skittles.com/videos.htm YouTube

I love Twitter and everything is stands for, if anyone Tweets the word Skittles it will appear on the Skittles site in their Twitter stream.

“We are leveraging what we think are the key consumer social media touch points,” said Carole Walker, VP, integrated marketing communications for the brand. “Wikipedia is a definition of what the brand actually is.” She said in an interview with AdWeek.

So instead of pushing their own marketing message out, they’re letting consumers do it for them, a very ballsey decision, do they monitor all those feeds all the time? On the facebook page they have 590,000 fans and growing, they’ve got 16,500 pictures that match the criteria “skittles” on flickr and a growing number of Tweets.

I am sure they won’t be the last to try this out in targeting the exact tools for this market, is this a step too far, only time will tell.

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