If you like this article why not subscribe to my RSS feed.

Brawn GP born out of the Honda team and based in the UK with the team and driver – Jenson Button currently leading the World F1 championship have really had a fantastic start to the racing year.

So it really should come as no surprise that a team switched on to the hi tech world of F1 should also be switched on to new and emerging media opportunities.

The story basically is a friend of mine, a massive Jenson & Brawn fan had his 40th birthday and his wife had made for him a simply brilliant birthday cake and of course a great party.

I then took it upon myself to Tweet the picture and see if Brawn were interested in a fan’s 40th?

The results as were as you would expect from a switched on organisation who want to engage with their fans and have communication with them. The conversation went as follows;

I firstly hit my favourite site – Twitter and searched for the official Brawn Twitter feed, i then followed them and tweeted as below.

@OfficialBrawnGP have you seen my friends 40th Birthday cake in honour of Brawn GP? http://twitpic.com/e1ky9 do you like?
Sunday 16 Aug 14.04

They replied as below;
@alpenwest The cake is brilliant! If your friend wants his cake to go in our website’s Fan Gallery he can send it to fangallery@brawngp.com
Monday 17 Aug 8.50am

So my final response to them;
@OfficialBrawnGP will do, thought you may like it, Tony is a massive Jenson and Brawn fan, thanks
Monday 17 Aug 9.35am

With this in mind i fired off one email with the picture of the cake and the result can be seen on the Brawn website here OR a screen grab below.

So another example of a business that wants to engage with their customers and give them a forum to talk to the business direct. If you think back say 3 years this simply wouldnt have been possible with the kind of instant response we have witnessed here.

In case you havent read it why not read another Twitter case study – Westfield Shopping Centre in London.

Related posts you may wish to read:

1. Twitter Case Study – Westfield Shopping Centre London
2. Twitter Grader, how good is my Twitter?
3. Twitter can make your business money
4. How a small business can get started on Twitter
5. Top Twitter Tips – part one