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It may surprise you to know but i love to read, and read the traditional book with a front cover, the kind you can bend the corner of the page over, pop in bag with you so you read on the train and when finsihed can sit resplendantly on my bookshelf.

One book that i am reading at the moment is Yes We Did! An Inside Look at How Social Media Built the Obama Brand (Voices That Matter). It is difficult to describe this book so for once i shall take the foreward from Amazon by Don Tapscott, author of Wikinomics and Grown Up Digital, it simply says it all and why you need to read this book.

The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.

In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies–email, blogs, social networks, Twitter, and SMS messaging–empowered a formidable online community to help elect the world’s first “digital” President.

So dont delay, if you are serious about learning how ‘it’ should be done get yourself a copy Yes We Did! An Inside Look at How Social Media Built the Obama Brand (Voices That Matter)you will not be dissapointed.

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