Anything involving Sir Richard Branson has to be big and the launch of the new Virgin Money certainly was. This launched the first ever 270 degree fully immersive 3D projection for Virgin Money. This was using three walls of the inner courtyard of Senate House in Bloomsbury with an amazing three minute video taking you through the Virgin brand story, including hot air balloons, planes and even the space program. At the end the video features the Virgin Money logo with the strapline “40 years of better. Now in a bank.”
Please watch the video below and leave your thoughts in the comments;
Sir Richard told the BBC: “People are suspicious of banks and they have good reason to be after the last few years. “The Virgin brand is well trusted and has always offered good products in a range of different businesses..We think we can come in and shake up the industry.”
Virgin purchased the Northern Rock from the Government at the end of 2011 and will be turning the 75 branches into Virgin Money branches during 2012.
The feature for me though is the advert, a full 3D spectacular typical of the Virgin brand – big and spectacular. Please watch the video and let me know what you think in the comments below;
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