I have written previously about what your online business can learn from the High Street, in this post I covered how your online business can look at the high street and learn some really salient points that could benefit it.
Well I discovered a revalation when on a recent visit to London i called into the South Molton Street branch of Lush Cosmetics. A business that creates its own products and fragrances by hand using hardly and preservatives and little packaging, a true ethical business.
At this branch they have staff who want to engage you, what to share products and let you touch and feel everything, you really do feel part of brand experience – the net result I bought all sorts of products and yes probably more than i would have done had it just been a boring old shop with a sales counter and products on shelves for you to pick and choose.
So here you have it a business that believes customers should be part of the brand experience and are happy for you to try the products, touch and feel them so YOU can be sure that you’re getting just want is best for you, is it any wonder Lush are doing so well?
Lush Cosmetics www.lush.co.uk