Yes, it is possible to have your own eCommerce website these days, and they can be lucrative. However, before they start making money, there is a hefty investment of time and money that goes into them; from web design and development, adding your content and products, branding and marketing.
An alternative is to just sell where there are so many people that you cannot help but sell your items: eBay! EBay has over 162 million users, all over the world, and those users do over 250 million searches every single day. That’s a lot of customers in one place, even if they are scattered around the globe.
Easy and cheap to get started
EBay has been around longer than almost all eCommerce sites, so they have this thing down to a science, and they make it simple and cheap for you to get started selling on their website. You can start listing things immediately, or you can set up an eBay store quite easily to save money on the seller fees and show a more professional appearance.
Fixed costs and easy checkouts
For the most part, when you sell on eBay, you will know up front how much your costs will be for the products you sell. No big surprises or large advertising costs. Be sure to figure in all of your costs, including seller fees, packaging and shipping.
Additionally, checkout is now extremely easy on eBay and buyers can add products from many sellers into a cart and make a single payment. Of course, when the checkout process is easy for customers, it leads to more sales.
PayPal encourages purchases, as customers are often leery of using their credit card information online, and PayPal masks that information.
Reputation building and a level playing field
Being a good seller will show on your account, prompting more buyers to purchase from you. Additionally, eBay gives the best sellers a little extra love when it comes to showing listings.
Small sellers can’t compete on Oxford Street, but they can on eBay! Because there are big brands selling on the platform, it attracts lots more shoppers than most other marketplaces, which means a lot of traffic for all sellers. On eBay, small sellers can go toe-to-toe with the largest retailers.
What sells on eBay
EBay is a smorgasbord of “stuff”! Need a shade for a vintage hobnail lamp? You likely will find it. A signed Manchester United shirt? Easy! How about new Nike running shoes? Absolutely. In fact, did you know that 80 percent of the goods sold on eBay are now new?
Of course, that does not mean you cannot sell those antique books you have hoarded or your mother’s depression glass collection; those types of things bring great money on eBay, as do clothing and shoes.
Small sellers often start out with what they know, or what they are already selling. You might consider selling excess or outdated stock that you have on eBay, or any returns that you get. You can also source and sell lots of different types of goods on eBay, depending on what your goals are for your eBay business.
Delivering the goods
Keeping track of your inventory and shipping are two skills you must either learn or delegate. Lucky you if you have someone very organized to help with this part of your eBay business. If you don’t, there are services which will help pack and ship your sold products, and even some which will warehouse limited inventory for you. Of course, drop shipping is a thought as well – no packing or shipping involved, and no inventory to track.
EBay remains a great selling platform; it offers massive traffic, easy startup and ongoing sales and lots of great tracking information. Pretty much anything a seller could want is right there, and the costs are pretty great, too.
I am a dedicated eBayer’s myself having been buying and selling since 2000 and helped numerous companies get onto eBay and exploit this massive opportunity – I have worked with companies as diverse as pest control to tent pegs and swimwear, contact me now to see how we can help your business grow on eBay?