Online Business Development

If you like this article why not subscribe to my RSS feed.
I love flying – a statement i am proud of, i think aircraft have made the world a better place and bought the world and its people closer together. However flying can become a very ‘same’ experience, same plane just different brand. So when a man called Lawrence Hunt had an idea to change this by flying from private terminals, where there is no check-in as such, instead passengers go straight to the lounges where their luggage and tickets are looked after by a concierge who greets them on arrival that deserves respect.

Silverjet at Luton

So began the story of Silverjet ‘The World’s most Sivilised Airline’.

Silverjet in essence was a British all-business class airline based at London Luton Airport that, prior to the suspension of operations (yes it unfortunately no longer operate’s) on 30 May 2008, operated services to Newark Liberty International Airport (New York) and Dubai International Airport.

Silverjet used its own private terminal at London Luton airport designed to speed up check-in and security procedures. Passengers could check in for a flight up to 30 minutes before take-off, can you do that with BA at Heathrow? The London Luton terminal was next to the main terminal and New York Newark Silverjet had their own check-in facilities and lounge on the arrivals deck.

Silverjet also made significant use of technology both in terms of booking but also promotion, check out Silverjet The Movie.

The thing that i really liked about Silverjet was there willingness to take on the competion head on, we live in a competitive world and Silverjet knew in the UK it need to get business passengers off the likes of BA to fill their seats, so they made themselves an advert….. does it remind you of anything?

So the final call unfortunately saw this airline go out of business in May 2008 which is a shame as it looked at a market and thought it could do it better, interestingly enough both Lufthansa and British Airways now have their own dedicated business class operations and British Airways launches a Business Class only operation from London City Airport later this year.

Technorati Tags: airline