I am still a newbie in the blogging world so I was delighted when established blogger Alistair Gleave invited me to write as a guest for his own site. Once the feeling of pride had worn off I was struck by the “what to write” dilemma. My blog strategy is not generally very strategic. I [...]
There are more and more companies using Twitter to further their brand or develop customer service, in fact every day I come across companies using not just Twitter but other Social Media tools to support their business and their customers in what they do. As such it is all the more surprising that one of [...]
Alistair Gleave with ‘painted’ cow., originally uploaded by alistair gleave. Myself with a hard painted cow advertising a local cheese i believe. This is in the departure lounge of Terminal 3 at Amsterdam Schiphol Airport. I went there to speak at the Urban Planters 2010 Annual conference to speak on the usuage, benefits and implementation [...]
If you have an event that you want to invite a group of people to then the ‘olde school‘ method is ringing them up or even sending an email and following up to get a Y or N – you could even use snail mail if you wanted to really go way back… Help is [...]
Knowing what you customers think about you and your business has to be a very powerful sales tool. Having the information on how you are perceived and what motivates a purchaser to take that all important decision should drive your business strategy. This used to be an expensive and time consuming, and by paper or [...]