If you have an event that you want to invite a group of people to then the ‘olde school‘ method is ringing them up or even sending an email and following up to get a Y or N – you could even use snail mail if you wanted to really go way back… Help is [...]
Knowing what you customers think about you and your business has to be a very powerful sales tool. Having the information on how you are perceived and what motivates a purchaser to take that all important decision should drive your business strategy. This used to be an expensive and time consuming, and by paper or [...]
Email marketing is one of the best tools for instant accountable marketing, it is both cost effective and can be highly targeted, and here are my top 5 reasons you need to be using an Email marketing solution of some kind. 1. Sell to Existing customers It should go without saying that people buy from [...]
This can be a difficult question, lots of companies offer a price promise – find it cheaper and we’ll refund double the difference or an extra 10%, but do they actually mean anything? So how do they work in action, take for example the weekend just gone, I went to Sainsbury to buy a new [...]
Today we’ve made a decision to change our cleaner… She’s getting on. Her eyesight isn’t too great, nor is her back. She misses things. She’s been with us for years and to be honest we make this decision every single year… but we never follow it through. Why? Because we’ve grown emotionally attached to her. [...]