Comments on: Twitter Case Study – Westfield Shopping Centre London

By: Most read posts of 2009 | The Life of an Online Business Development Manager

Tue, 05 Jan 2010 10:17:21 +0000

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By: Merry Christmas, my top posts of 2009 and what you may have missed. | The Life of an Online Business Development Manager

Tue, 22 Dec 2009 10:55:28 +0000

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Tue, 18 Aug 2009 09:18:28 +0000

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By: Alistair

Alistair — Mon, 03 Aug 2009 08:21:02 +0000

Jayne,

Thanks for your post, i am more than happy to highlight companies that truly want to listen to consumers and engage with them, as you say ‘instead of just pushing out marketing blurb’ – i just wish more businesses would follow your example.

Thank you,

Alistair

By: Jayne

Jayne — Fri, 31 Jul 2009 14:13:30 +0000

Thank you for the fabulous review of our venture into Twitter! We are the first Westfield centre to fully go into the social media space and it’s great to hear someone thinks we’re doing a good job. It’s a really important way for us to communicate with our consumers and it’s been very rewarding to have proper conversations, instead of just pushing out marketing blurb! Even though we’re a big company, it’s just one person (me!) that Tweets (along with a lot of other things as well) so I do think it’s well within the reach of small companies.

Also in reply to Rebecca, we wanted to tweet under Westfield London but unfortunately someone had already taken that user name – doh!

By: Alistair

Alistair — Wed, 29 Jul 2009 20:31:58 +0000

thanks stan, lots of valid points and i do agree lots of smaller businesses will be put off by this, as you say though this would be a shame as they’d miss the reason for communicating in the first place. In this case Twitter gives the business a mouth piece they just didnt have a very short time ago. I do believe there are plenty more examples like this, unfortunately there will alos be considerably more businesses that fail.

Thanks once again for the comment.

By: Stanley

Stanley — Wed, 29 Jul 2009 20:28:13 +0000

Many retail businesses will be put off by this due to the size of Westfield, they will think they have loads of time and therefore money which is a shame. I think this just goes to show how you can use social media to communicate with a customer in a clean and professional way, and if you do they will speak about it.

Thank you…..

Stan

By: Alistair

Alistair — Wed, 29 Jul 2009 20:23:06 +0000

Rebecca,

Thanks for your comment, i just its a great example of Twitter use although as you say using the ‘handle’ @londonshopping is kind of generic.

Alistair

By: Rebecca Caroe

Rebecca Caroe — Wed, 29 Jul 2009 15:22:51 +0000

Nice piece, thanks. Have blogged it here http://creativeagencysecrets.com/2009/07/27/great-twitter-retail-case-study/
Cheers

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Twitted by ianjindal — Mon, 27 Jul 2009 14:11:39 +0000

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